Green Tourism has thrown its support behind Cal Major who is attempting to be the first person to stand-up paddleboard (SUP) from Land’s End to John O’Groats as part of a campaign to encourage the population to ditch plastic in favour of more environmental alternatives – to ‘Paddle Against Plastic’.
Major, a veterinary surgeon from North Devon, will attempt to be the ﬁrst person to SUP the whole length of the UK. Her journey will involve more than 1,000 miles of paddling and is expected to take four months.
Scotland-headquartered Green Tourism, the organisation that offers credible, trustworthy, independent guidance to businesses in the sector, is sponsoring Ms Major’s record breaking attempt.
Green Tourism believes the record-breaking expedition to ‘Paddle Against Plastic’ represents a momentous effort to raise the profile of the issue of plastic pollution and
encourage people to work together find solutions. Finding alternatives to plastic is a subject close to the hearts of Green Tourism and its members across the industry.
As a surfer and ocean-lover, Ms Major wanted to do something about the problem of plastic pollution and the harm it causes the wildlife and the natural world.
In 2016, she SUP-ed 300 miles around the Cornish coast, encouraging people to ditch plastic water bottles in favour of a reﬁllable alternative.
In 2017, she became the ﬁrst woman to SUP around the Isle of Skye, highlighting that even remote and wild places are no less vulnerable to the issue.
Her latest and biggest expedition intends to draw attention to the problem of plastic pollution the length of the UK and help find answers to the issue.
Cal Major said: “The immensity of plastic pollution can seem quite overwhelming. I want to help people see how it is relevant to them, and how really simply they can be part of the solution.”
Andrea Nicholas, Green Tourism managing director, said: “We are delighted to support Cal Major, who is a passionate environmentalist, in her world record attempt to become the first person to stand up paddleboard from Land’s End to John O’Groats. What she is doing is an excellent way to raise the issue of plastic pollution and help find solutions.
“Encouraging businesses in the tourism and hospitality industries to find alternatives to plastic is a large part of Green Tourism’s work and something our members are committed to doing. Our members are keen to lend their support to Cal’s amazing efforts to help cut plastic pollution.”
Green Tourism recently took silver in the Best Environmental Behaviour Change category at the 2018 Global Good Awards, now in their fourth year.
In the 20 years since Green Tourism was launched it has achieved a number of successes. For example, Green Tourism-accredited businesses in the UK have saved five million tonnes of water, one million tonnes of carbon and have all switched to sustainable sourcing.
As a Surfers Against Sewage Plastic Free Coastlines ambassador, Ms Major will be linking up Plastic Free Coastlines communities along the way. These community campaigns are helping to bring people together and positively tackle plastic pollution at source.
She will also inland paddle on estuaries and canals to show the connection between plastic used on land and what ends up out at sea.
The expedition is also in honour of Ms Major’s closest friend who lost her battle with depression last year. She will be raising funds for VetLife and The Samaritans, two charities offering support to those with mental health issues. Here fundraising page is here.
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Prepared on behalf of Green Tourism by Beeline PR. For further information please contact Debbie Byers on 07990 570 220 / firstname.lastname@example.org