Why we should all ‘Paddle Against Plastic’

Andrea Nicholas, Green Tourism managing director

The global problem of plastic pollution is increasingly being talked about and more people are realising that we must make greater efforts to find alternatives to this material which is damaging the environment around all of us.

At Green Tourism we therefore didn’t hesitate to throw our support behind a woman who is much braver than me – Cal Major.  Cal is making a record-breaking effort to become the first person to stand-up paddleboard (SUP) from Land’s End to John O’Groats.

Cal’s efforts to ‘Paddle Against Plastic’ is part of her work as a passionate environmentalist to help draw attention to the problem of plastic pollution the length of the UK and encourage people to work together to find answers to the issue.

In what will be an amazing feat Cal Major, a veterinary surgeon from North Devon, will attempt to SUP the whole length of the UK – covering more than 1,000 miles in four months.

We will be with her, in spirit at least, every paddle of the way because, as the organisation that offers credible, trustworthy, independent guidance tourism businesses, cutting plastic pollution is top of the agenda for us and our members.

Our members are keen to support Cal in her bid to spread the message that we must find alternatives to plastic to make the world an even better place for future generations.

By contributing to a reduction in plastic pollution, we hope to build on our achievements over the last 20 years. In that time our accredited businesses in the UK have saved five million tonnes of water, one million tonnes of carbon and have all switched to sustainable sourcing.

Taking plastic out of our supply chain is another target we are determined to reach.

While we might not all be able to match Cal’s achievement we can all play a role in paddling against plastic.

The expedition is also in honour of Cal’s closest friend who lost her battle with depression last year.  She will be raising funds for VetLife and The Samaritans, two charities offering support to those with mental health issues.  Here fundraising page is here.