Helping tourism businesses make sustainability work

Green Tourism helps tourism and hospitality businesses turn sustainability into practical action, useful evidence and credible progress. Backed by 30 years of sector experience, we combine expert support, digital tools and independent certification in ways that fit the reality of running a business.

We work with independent businesses, groups and destinations. Each gets a clear, relevant way to understand what matters, organise the work and show what is changing.

Green Tourism team in planning meeting

Sustainability that works in practice

Tourism businesses have guests to serve, teams to manage and tight margins to protect. Advice only helps when it can be used in day-to-day operations. Our frameworks and resources are designed specifically for tourism and hospitality. They help you:

  • focus on the sustainability priorities most relevant to your operation
  • turn policies and commitments into action your team can carry out
  • record useful data and evidence without unnecessary administration
  • communicate progress clearly to guests, clients, partners and procurement teams

Start with the work already happening in your business. We help you see what is in place, identify the gaps and decide what deserves attention next.

Green Tourism Certified

Credibility that stands up to scrutiny

Good intentions are a starting point. Credibility depends on evidence.

Green Tourism Certified assesses progress against robust criteria aligned with ESG principles. Green Tourism provides the framework, resources and specialist support; certification is audited by Green Business UK Ltd, the certification body. It is a separate company from the scheme owner, Green Tourism Certified Ltd, and makes all certification decisions. Auditors never advise the businesses they audit.

Green Tourism is included on Travalyst’s list of certification schemes that have self-declared compliance with the EU Empowering Consumers for the Green Transition Directive (Directive (EU) 2024/825). Travalyst, a not-for-profit coalition of travel and technology companies, publishes this list for transparency; it does not assess or approve individual schemes. Participating booking platforms, including Booking.com, use the list as a reference and set their own rules on which certifications they display.

Experience that keeps moving

Green Tourism was established to make sustainability achievable for tourism businesses. Three decades later, we have worked with independent operators, international groups and destination organisations in the UK and worldwide.

That experience shows us where plans tend to stall: limited time, changing teams, competing priorities and uncertainty about what counts as credible evidence. It also helps us design support that people can actually use.

We continue to update our standards, digital tools and services as evidence, legislation and commercial requirements change. Thirty years gives us a strong foundation, but our focus is firmly on what businesses need next.

Support from people who understand tourism

Our team brings decades of sustainable tourism experience and specialist knowledge across environmental, social and governance issues. We make complex requirements easier to understand and help turn broad goals into work your team can manage.

Support and audit remain separate, so you can receive practical guidance without compromising the independence of certification.

Read about our Governance and Standards →

Want to talk it through?

If you’re considering Green Tourism membership and want a clearer picture of what certification involves, book a 30-minute Discovery Call with our Client Services team. Ask questions, discuss your priorities and understand what joining would look like for your business.

Find your starting point

You may already have more in place than you think.Take the Sustainability Check for a quick view of what is working, or book a Discovery Call to discuss what your business needs.