12 Days Of Christmas

We ran a high profile Advent prize draw in the run up to the festive season

November 2018

We ran a high profile Advent prize draw in the run up to the festive season – our biggest to date, with £20,000 worth of high quality prizes, all donated by Green Tourism members, up for grabs.

The prizes ranged across a wide selection, mirroring the many different sectors and member businesses of Green Tourism, from mini-breaks in luxury country house hotels to glamping weekends, adventure experiences and the ultimate afternoon tea.  The calibre of the prizes was superb and created a real stir online, with a phenomenal 80,000+ entries, 320,000 Facebook impressions and 7,000+ Facebook engagements. 

This was a brilliant way of raising the profile not just of Green Tourism itself, but crucially of the participating hospitality businesses, who for the ‘in kind’ prize donation received a massive level of publicity and online name checks – with not a penny spent on advertising – excellent value for them and overall a tremendously effective campaign.

Campaigns

Marketing Playbook

Promoting your Green Tourism award success

Visit Scotland Net Zero Membership Offer

Campaign assets for the VisitScotland Destination Zero and UNESCO Trail Green Tourism discounted membership offers.