12 Days Of Christmas
We ran a high profile Advent prize draw in the run up to the festive season
We ran a high profile Advent prize draw in the run up to the festive season – our biggest to date, with £20,000 worth of high quality prizes, all donated by Green Tourism members, up for grabs.
The prizes ranged across a wide selection, mirroring the many different sectors and member businesses of Green Tourism, from mini-breaks in luxury country house hotels to glamping weekends, adventure experiences and the ultimate afternoon tea. The calibre of the prizes was superb and created a real stir online, with a phenomenal 80,000+ entries, 320,000 Facebook impressions and 7,000+ Facebook engagements.
This was a brilliant way of raising the profile not just of Green Tourism itself, but crucially of the participating hospitality businesses, who for the ‘in kind’ prize donation received a massive level of publicity and online name checks – with not a penny spent on advertising – excellent value for them and overall a tremendously effective campaign.
This month, we team up with our Affiliate Member Red Box Tea in highlighting the benefits of using real leaf tea.
Buy Well, Choose Fair Trade was the title of this campaign which coincided with Fairtrade Fortnight and featured a VERY popular Facebook prize draw.
For January 2019 we are focusing on promoting ways to reduce energy usage to tie in with Energy Saving Week.
We highlighted the declining bee population and the grave threat to the world’s food supply without adequate bee pollination
Supporting Paddle against Plastic to remove plastic from our coastlines