Green Tourism & FairTrade
Buy Well, Choose Fair Trade was the title of this campaign which coincided with Fairtrade Fortnight and featured a VERY popular Facebook prize draw.
February 2019 saw us promoting ethical sourcing: encouraging members to be aware of sustainability issues and the rights of workers around the world, when sourcing products for their Green Tourism businesses.
Our Facebook competition to win one of five Fairtrade Chocolate Hampers proved irresistible, garnering 1,250 entries and 5,000+ engagements, Such is the power of chocolate! We also posted up some practical and informative Top Tips giving great advice on how to source food, drink, clothing, gifts and even furniture, in an ethical way.
For example, we want our members to lead the way in choosing staff uniforms made from sustainably produced cotton stitched by fairly treated workers rather than mass produced, heavily discounted brands which are super cheap for a reason. We highlighted why deciding to serve Fairtrade coffee makes a real difference to the planet and the welfare of communities in countries where coffee beans are grown. Plus, it all adds to the sustainable profile of a hospitality businesses and contributes to its Green Tourism accreditation.
The world is beginning to wake up to the dire situation in our oceans and waterways, with plastic detritus both large and tiny causing catastrophic suffering and the decimation of sealife and plants.
As superstar pollinators, bees play a crucial role in the cultivation of crops, but their dwindling numbers mean we could face real difficulties
This month, we team up with our Affiliate Member Red Box Tea in highlighting the benefits of using real leaf tea.
For January 2019 we are focusing on promoting ways to reduce energy usage to tie in with Energy Saving Week.
We ran a high profile Advent prize draw in the run up to the festive season