Paddle against Plastic Campaign

Green Tourism was the proud sponsor of Cal Major, a vet and environmentalist who set up Paddle against Plastic

In 2018, we embarked on an epic paddleboard journey from one end of Britain to the other, picking up plastic debris along the coast on her way. Her incredible achievement put the UK marine pollution problem firmly in the spotlight with plenty of media coverage.

To reinforce the message we also ran a social media campaign joining with many others to call for a ban on single use plastics, in particular drinking straws. We posted information, blogs and links to petitions along with stats and facts to highlight the dire consequences of the risk to marine life if the levels of global plastic waste continue to rise.

Again our social reach was impressive, with 14,000 Facebook Likes and over 120 shares.