AA Hotel and Hospitality Services
Get quality assessed by the AA with no renewal until 2027*
AA quality assessment and ratings can help your accommodation stand out in a crowded market.
A quality rating can help your hotel, B&B or self-catering business attract more guests and continuously improve with our assessment and feedback services.
“We’ve always valued being part of the AA as it allows us to be assessed by the best in the industry and they’re always there for advice and support.”
Market Cross Guest House, Northumberland
Plus, discover your award eligibility and gain great PR coverage for your business and teams.
Join now for an extended recognition offer, renewing in January 2027.*
Use our expertise
- Our assessments are governed by rigorous quality standards and every inspection features expert feedback and advice from our professional team.
Show your quality
- Our ratings are one of the most trusted forms of recognition in the industry. Display your achievement with our logos, signs and certificates. Get showcased on RatedTrips.com
Get valuable support
- Use our Member Support Hub to explore a range of services, including free HR consultancy, discounted training courses, marketing webinars and a range of industry partner offers.
SPECIAL OFFER
- Join an AA recognition scheme today and renew in 2027*
- Hotel applications (view fees via the link on the application form)
- B&B applications (view fees via the link on the application form)
- Self catering applications (view fees via the link on the application form)
* Open to new members only. Special offer applications cover membership from date of purchase until 31 December 2026. May be subject to location and overall application levels.
** Restaurant, attraction, campsite, glamping and holiday park schemes are excluded from this offer.
