Winter Marketing Calendar 2026.

December 2026 – February 2027

There are plenty of sustainability awareness days and events to get involved in over the winter, from Wildlife Conservation Day in December to Veganuary and the Big Garden Birdwatch in January. These dates offer great opportunities for you to highlight your sustainability efforts, engage guests and followers, and inspire others to make greener choices. Here are some key dates to add to your calendar, along with marketing tips to help you make the most of them.

Wildlife Conservation Day: 4^th December

Wildlife Conservation Day raises awareness of the threats facing wildlife around the world, including poaching, illegal wildlife trade, habitat loss, pollution and climate change. The day is an opportunity to highlight the importance of protecting biodiversity for future generations.

Marketing tip: Share how your business supports local wildlife and nature. Hotels and visitor attractions could highlight wildlife-friendly gardens, native planting, bird or bat boxes, or partnerships with local conservation organisations. Share photos or short videos on social media, explaining what you’re doing and how guests can help too.

International Volunteer Day: 5^th December

Established by the United Nations in 1985, International Volunteer Day celebrates the contribution volunteers make to communities and sustainable development. It recognises those who give their time and skills to support people, protect nature and make a positive difference.

Marketing tip: Share photos of your team volunteering, whether helping a local charity, taking part in a beach clean or supporting a community project.

Winter Solstice: 21^st December

The Winter Solstice marks the astronomical start of winter in the Northern Hemisphere and the shortest day of the year, with the fewest hours of daylight. Traditionally, it’s a time associated with rest, reflection and renewal, as we look ahead to gradually lengthening days.

Marketing tip: Highlight the steps your business takes to reduce energy use during the winter months. Share practical measures such as energy-efficient lighting, smart heating controls or improved insulation, helping guests understand how you’re reducing your environmental impact while keeping them comfortable.

New Year’s Day: 1^st January

The start of a new year is an opportunity to reflect on our habits and set positive intentions for the months ahead. Making greener choices, from reducing waste and energy use to supporting local businesses and choosing more sustainable travel, can all help to make a difference.

Marketing tip: Encourage guests to make a few eco-friendly resolutions for the year ahead. Share simple sustainable swaps they can make during their stay and highlight your own environmental commitments for 2027.

Veganuary: 1^st – 31^st January

Veganuary encourages people to try a vegan diet throughout January, raising awareness of the environmental, animal welfare and health considerations associated with food choices. It’s a great opportunity to explore plant-based alternatives and discover more sustainable ways of eating.

Marketing tip: Showcase your plant-based menus, share a favourite vegan recipe or highlight locally sourced ingredients. Use your social media channels to promote meat-free dishes and encourage guests to try something different during January.

Dry January: 1^st – 31^st January

Dry January encourages people to take a break from alcohol for the month, helping them reflect on their drinking habits and explore alcohol-free alternatives. It’s an opportunity to discover new drinks and enjoy social occasions without alcohol.

Marketing tip: Highlight your alcohol-free options, from refreshing mocktails to alcohol-free beers and spirits. Share photos of your drinks menu on social media, feature a seasonal alcohol-free cocktail or create a special offer to encourage guests to try something different.

Big Garden Birdwatch: 29^th – 31^st January

The RSPB’s Big Garden Birdwatch is the UK’s largest garden wildlife survey, inviting people to spend an hour counting the birds they see in their garden or local green space. The results help build a picture of how garden birds are faring and support efforts to protect wildlife.

Marketing tip: Encourage guests to connect with nature by highlighting the birds and wildlife around your property. Share photos of local birdlife, showcase bird-friendly gardens or provide a quiet spot for guests to watch birds.

Random Acts of Kindness Week: 14^th – 20^th February

Random Acts of Kindness Week encourages people to spread kindness through small, thoughtful actions that can make a positive difference to others. From helping a neighbour to supporting local businesses, it’s a reminder that simple gestures can help build stronger, more connected communities.

Marketing tip: Showcase how your business spreads kindness, whether through supporting local charities, recognising your team, surprising guests with a thoughtful gesture or working with community groups.

National Nestbox Week: 14^th – 21^st February

This annual event encourages people to put up nestboxes to provide birds with safe places to nest and raise their young. With natural nesting sites declining in some areas, nestboxes can help support garden birds and encourage people to take a more active role in protecting local wildlife.

Marketing tip: Share a step-by-step guide to building a nestbox, showcase boxes you’ve installed around your property, or encourage followers to put one up at home to support local birdlife.