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We are the go-to standard for sustainability

Sustainable tourism protects environments, respects local cultures, supports communities, conserves natural resources and minimises pollution.

Green Tourism has been running since 1997. We are a not-for-profit organisation.
We have more than 2000 members across the UK, Ireland, Italy, Canada and Zimbabwe making us the world’s largest and most established sustainable tourism certification programme in the world.

Choosing a Green Tourism member means you are supporting a business that is positively working towards being sustainable; one which is accountable and genuine in its approach.

Our highly qualified advisors visit each Green Tourism member every two years to assess them against a rigorous set of criteria, covering a range of areas such as energy and water efficiency, waste management, biodiversity as well as social and ethical choices.

Green Tourism members are on a green journey and their level of sustainability is shown in the grading level they display – Bronze, Silver or Gold.


Bronze – Committed / Good

  • Some ethical or green purchasing such as fair trade coffee and some local sourcing
  • Has low energy lighting in most areas has good general recycling systems
  • Promotes either local public transport or activities to do without the car such as walking and cycling.
  • A green co-ordinator is working to reduce impacts in all key areas.


Silver – Progressive / Excellent

  • Shares its values in going green to both staff and customers.
  • Significant use of recycled products as well as recycling to close the loop.
  • Sources supplies from ethical and/or local area extensively and is working to green its whole supply chain.
  • Energy and water efficiency are key issues with evidence of heating and lighting changes to become more efficient.
  • Monitoring of resource use such as energy water and waste is helping to deliver significant changes.


Gold – Inspirational / Outstanding

  • Highest standards of sustainability are being achieved with a strong and broad ethos and excellent examples throughout.
  • Latest technologies are employed from LED lighting through to efficient boilers and renewable technologies.
  • Efficient control of resource use and can demonstrate effective monitoring with targets for savings.
  • Green procurement includes sustainable fish/meat sources, a range of ethical products and working with local suppliers to provide fresh, local and often organic items.
  • Changes in working practices are leading to significant benefits to the business, community and supply chain.


Our programme is considered one of the most rigorous of its kind and is the only certification programme independently validated by the International Centre for Responsible Tourism (ICRT) on behalf of VisitEngland, VisitWales and the Northern Ireland Tourist Board, and endorsed by VisitScotland and Failte Ireland.

“Green Tourism provides excellent value for money to a wide range of tourism firms with first class environmental advice and auditing. Satisfaction rates of certified firms are very high and drop out rates low, both for the smallest of tourism firms and increasingly at corporate level.”

Xavier Font, International Centre for Responsible Tourism