The Perfect Pair in Hospitality
AA Hotel and Hospitality Services and Green Tourism
Quality and sustainability are essential in hospitality. That’s why many businesses choose to work with both AA Hotel & Hospitality Services and Green Tourism – each recognising a different aspect of what today’s guests value most.
AA Hotel & Hospitality Services is the UK’s trusted name in quality assessment – awarding hotels, B&Bs, and hospitality businesses that deliver unmatched service and standards.
Green Tourism is the leading sustainability certification for the tourism industry – recognising businesses that care for people, places, and the planet through evidence-based, independent assessment.
By joining both, you create a powerful promise: your guests know they’re staying somewhere exceptional and responsible.
Why Add Both to Your Credentials?
Today’s guests expect more than just comfort – they look for both high standards and care for the planet. We work with thousands of hospitality businesses every year, from boutique retreats to landmark hotels, in the UK’s most vibrant and competitive destinations.
By holding both accreditations, you:
- Stand out to travellers who care about quality and sustainability
- Build instant trust before guests even arrive
- Show your business delivers on every promise
- Gain visibility through both our networks and platforms
The Benefits of Joining up to Both
Peace of Mind: Two independent standards – one for service excellence, one for environmental responsibility.
Smarter Choices for Guests: Both badges signal your standards and values at a glance.
Trusted Quality: Backed by rigorous AA inspections and a reputation for rating Britain’s best stays.
Verified Sustainability: Certified by Green Tourism using robust, evidence-based criteria across energy, waste, water, biodiversity, and more.
Added Value for AA and Green Tourism Members.
To make joining both even more rewarding, each organisation has created an exclusive offer for the other’s members.
Green Tourism Exclusive Offer to AA Members
A FREE GREENCHECK CALL! – A one hour call with a member of the Green Tourism team will gather information on how sustainable your business is – you might already qualify for one of our certifications! Plus:
- £85 registration fee waived
- Fast Track support to get certified quicker
- Free Carbon Tracker – manage Scope 1 & 2 emissions
- Free Webinars – practical tips & insights
AA Exclusive Offer to Green Tourism Members
- Join an AA recognition scheme today and renew in 2027*
- Hotel applications
- B&B applications
- Self catering applications
* Open to new members only. Special offer applications cover membership from date of purchase until 31 December 2026. May be subject to location and overall application levels. Restaurant, attraction, campsite, glamping and holiday park schemes are excluded from this offer.
