Some key sustainability dates and Marketing Tips to inspire you to create content or to remind people of the steps you are taking to address these areas of sustainability. Post on social media, your newsletter or noticeboard on the day of the subject.
There’s still time to create some content around these winter dates.
- World Wildlife Day – Tuesday 3rd March
- Disabled Access Day – Monday 16th March
- Global Recycling Day – Wednesday 18th March
- Spring Equinox – Friday 20th March
- World Climate Day – Monday 23rd March
- Earth Hour – Saturday 28th March
For more information see our Winter Awareness Days
National Walk to Work Day
Friday 3rd April
Taking place each year on the first Friday of April, Walk to Work Day encourages people to leave their cars at home and walk, even part of the way, to boost health, increase daily activity, reduce environmental impact, and rethink their long-term commuting choices.
Marketing tip: Encourage staff to walk to work, if possible, by offering incentives or running a friendly team challenge. You could run this for a week leading up to the day itself, and share team progress on your socials. For guests, promote local walking routes and scenic trails.
World Health Day
Tuesday 7th April
A global awareness day that promotes action to improve health and wellbeing for people worldwide. This year’s theme is “Healthy beginnings, hopeful futures” which is focused on supporting the health of newborns and mothers, and prioritising women’s longer-term wellbeing.
Marketing tip: Highlight how your business supports employees in terms of flexible working, smooth transitions for staff returning from parental leave, and mental health initiatives You could also make a donation to a women’s charity or local refuge.
Earth Day
Wednesday 22nd April
A key event in the sustainability calendar, Earth Day highlights environmental issues and encourages everyone to get involved to protect the planet – from planting trees to signing petitions.
Marketing tip: Host a guest-friendly activity like planting a tree on your grounds or a local litter pick. This is a major date in the green calendar, so consider sharing a series of posts before, during and after the day to showcase your efforts.
Stop Food Waste Day
Wednesday 29th April
A day dedicated to raising awareness of global food waste and inspiring practical, creative actions to reduce it at every level of society.
Marketing tip: Post an infographic featuring “Five ways we cut food waste this week”. Could you also donate surplus food to a local food bank or community project?
No Mow May
1st – 31st May
A month-long initiative encouraging people to let their lawns grow naturally in May to support pollinators, increase biodiversity, and promote healthier gardens.
Marketing tip: Let part of your garden or outdoor space grow for the month and post regular updates on your social channels. You could also encourage guests to share their own photos of your garden during their visit.
Meat-Free May
1st – 31st May
An annual campaign encouraging people to reduce or eliminate meat from their diet for the month.
Marketing tip: Offer a meat-free menu or meat-free alternatives alongside your regular dishes, and encourage people to try it. Spotlight a different meat-free dish each day or each week.
International Compost Awareness Week
Sunday 3rd – Saturday 9th May
A week‑long campaign that promotes understanding of composting and the benefits of recycling organic waste to build healthier soil and support more sustainable communities.
Marketing tip: Showcase your composting practices with a short video or a series of images, demonstrating how your food waste is transformed into nutrient-rich compost.
Water Saving Week
Monday 12th – Friday 16th May
Focused on the importance of conserving water and using it more efficiently, Water Saving Week encourages individuals and businesses to use water more responsibly.
Marketing tip: Incentivise guests to skip towel changes or room cleans, and invite them to share their own water-saving actions using a branded hashtag.
World Bee Day
Wednesday 20th May
A day dedicated to raising awareness of the importance of bees and other pollinators, and encouraging people to take action to protect their habitats.
Marketing tip: Install a bee hotel or create a wildflower patch on your grounds, and share before and after photos of the area. You could also run a guest photo challenge, inviting visitors to spot a bee on your grounds and share their photos online.
Good luck & see you next Season for more!
