Some key sustainability dates and Marketing Tips to inspire you to create content or to remind people of the steps you are taking to address these subjects.
Post on social media, your newsletter or noticeboard on the day of the subject. To celebrate Veganuary, we are…
Winter Solstice: The Shortest Day of the Year
Sunday 21 December 2025
The official start of winter and a symbolic moment of rest and renewal. As the days begin to brighten again, it’s the perfect time to highlight your business’s energy-saving actions or seasonal nature.
MARKETING TIP: Share how you reduce energy use during darker months or post a peaceful winter scene from your grounds.
Boxing Day: Explore Local Nature
Friday 26 December 2025 Boxing
Day traditions often involve a walk in nature. Encourage guests and followers to enjoy local landscapes, wildlife, or trails near your business.
MARKETING TIP: Post your favourite nearby walking routes or share a “Winter Wellness Walk” suggestion.
New Year’s Day – Greener Resolutions
Thursday 1 January 2026
The perfect day for businesses to set simple sustainability goals for the year ahead – from reducing waste to supporting local suppliers.
MARKETING TIP: Share one or two green resolutions your business is committing to in 2026.
Dry January
1-31 January 2026
An alcohol-free month that encourages healthier habits after the festive season. A great chance for hospitality businesses to spotlight alcohol-free options and support guest wellbeing.
MARKETING TIP: Promote a low/no drinks list, a mocktail special, or an alcohol-free pairing for your menu.
Veganuary
1-31 January 2026
A global movement encouraging people to try plant-based living. An ideal opportunity for hospitality businesses to showcase vegan dishes, local produce, or low-carbon menus.
MARKETING TIP: Spotlight a vegan dish, promote a plant-based tasting menu, or share a behind-the-scenes kitchen story.
Energy Savers Week (UK)
Monday 19 – Sunday 25 January 2026
A UK awareness week focused on reducing energy use and cutting bills, ideal for sharing the changes you’re making behind the scenes.
MARKETING TIP: Post 3 quick actions you’ve taken (LEDs, smarter heating controls, switch-off routines) and invite guests to support simple in-stay energy saving choices.
Big Garden Birdwatch (UK)
Friday 24 – Sunday 26 January 2026
The UK’s largest wildlife survey invites everyone to spend an hour counting garden birds. Great for engaging staff, guests, or local communities.
MARKETING TIP: Share your birdwatch photos, create a mini count around your grounds, or highlight habitat features that support local birdlife.
World Wetlands Day
Monday 2 February 2026
Wetlands are essential for biodiversity, water purification, and carbon storage. A valuable awareness day for businesses near rivers, lakes, lochs, or coastal habitats.
MARKETING TIP: Share images of nearby water habitats or explain how your business protects local waterways.
Random Acts of Kindness Week
Monday 9 – Sunday 15 February 2026
A celebration of kindness – to people, places, and the planet.
MARKETING TIP: Share examples of how your business supports its community or highlight small sustainability actions guests can take.
National Nestbox Week (UK)
Saturday 14 – Saturday 21 February 2026
A campaign by the British Trust for Ornithology encouraging people to provide nesting spaces for birds.
MARKETING TIP: Post a step-by-step bird box build, show boxes you’ve installed, or encourage followers to get involved at home.
International Polar Bear Day
Friday 27 February 2026
A global climate awareness day spotlighting melting sea ice and habitat loss.
MARKETING TIP: Post about your carbon-reduction actions or explain how responsible tourism helps protect vulnerable ecosystems.
World Wildlife Day
Tuesday 3 March 2026
A celebration of global biodiversity and the importance of protecting species and habitats.
MARKETING TIP: Highlight wildlife on or near your site, or share biodiversity efforts such as planting schemes, habitat creation or “no-mow” areas.
Disabled Access Day
Monday 16 March 2026
A day to spotlight accessibility and inclusion in tourism and hospitality — helping more guests feel welcome and supported.
MARKETING TIP: Share the accessibility features you offer (step-free access, accessible rooms/toilets, hearing loops, clear signage), and consider inviting feedback on what would help guests most.
Global Recycling Day
Wednesday 18 March 2026
A worldwide event focusing on recycling, reuse, and reducing waste.
MARKETING TIP: Showcase your waste-reduction initiatives, recycling stats, or behind-the-scenes improvements to reduce single-use products.
Spring Equinox Friday
20 March 2026
The official end of winter and a celebration of balance and renewal.
MARKETING TIP: Share what’s coming to life on your grounds or post about your spring sustainability plans.
World Climate Day
Monday 23 March 2026
A moment to raise awareness of climate action and the role every business can play in reducing emissions.
MARKETING TIP: Share one specific action you’re taking this year (energy upgrades, renewable tariff, waste reduction, low-carbon menus) and link it to the impact it makes.
Earth Hour
Saturday 28 March 2026
A global event encouraging people to switch off non-essential lights for one hour as a symbol of climate awareness.
MARKETING TIP: Host an “Earth Hour moment” for guests (candlelit dessert, stargazing, no-screen lounge hour) and share how you’re reducing light and energy use beyond the hour.
Good luck & see you next Season for more!
