West Midlands
Positioning the West Midlands’ destinations at the cutting edge of sustainable tourism - with Green Tourism membership incentive
The sector-leading partnership between West Midlands Growth Company and Green Tourism will help support your business to achieve sustainable growth
The partnership allows your business to achieve the internationally recognised Green Tourism, or Green Meetings, Certification, fully funded by West Midlands Growth Company in Year 1.
Your business will also benefit from preferential annual fees in years two and three should you choose to remain in membership.
Benefits include
- Demonstrate your commitment to sustainability
- Improve sustainability performance
- Expert support via webinars and our Marketing Playbook
- Simple online process
- Evidence your sustainability practices
FEES
- Year 1: FULLY FUNDED
- Year 2: 50% DISCOUNT
- Year 3: 25% DISCOUNT
Apply before 31st March 2025 for your year 1 fees to be fully funded*
*The incentive is open to new Green Tourism or Green Meetings members
Save £157.50-£682.50 depending on business size in Year 1. See below for full terms and conditions.
A full list of Green Tourism fees can be found here >
Apply for this offer now
Simply complete the online form and hit ‘submit’ to receive your invoice for £0.
Find out more
Watch the video – West Midlands fully funded Green Tourism membership offer
Green Tourism certification is achieved at Gold, Silver or Bronze
Preparing for your assessment is processed completely online through our GreenCheck™ platform
- Access 24/7 to complete when convenient for you
- On-going online support and advice for continuous improvement
- Submit for your assessment whenever you are ready
- Save £157.50-£682.50 depending on business size in Year 1
Green Meetings
Our Green Meetings certification is also available for venues and those primarily focused on meetings and events.
Watch the video, West Midlands fully funded Green Meetings membership offer.
“The Green Meetings award is about working together to take care of our environment and to support sustainable meetings and events. It highlights to corporate buyers that we are investing in sustainability and adopting key practices within our organisation to support the three core pillars of people, places, and planet.”
Krishna Pastaki, Business Development Manager, Edgbaston Park Hotel
“We’re delighted to have been recognised for our efforts and commitment to improving our environmental impact and we look forward to taking our green journey even further as we work towards our Goldcertification.”
The Belfry Hotel & Resort, Silver Green Tourism award-holders
OVER 27 YEARS
Length of time we’ve been certifying sustainable businesses
ALMOST 2,800
businesses, including over 700 venues use our standard to bring reassurance to buyers
*Terms and Conditions:
- Year 1 fees are fully funded through support from West Midlands Growth Company
- Years 2 and 3 are available at preferential rates (Year 2: 50% discount & Year 3: 25% discount)
- While a business can initiate their fully funded membership year at any point until 31st March 2025, their Year 2 membership fees will be due on the anniversary of first joining
- The incentive is open only to new Green Tourism or Green Meetings members
- The offer is open only to businesses in the areas covered by the following Local Visitor Economy Partnerships (LVEPs): Visit Birmingham, Visit Coventry, Discovery Dudley, Visit Sandwell, Shakespeare’s England, Visit Shropshire, Visit Solihull, Walsall Council, and Enjoy Wolverhampton.
- Golf clubs, Beauty and spa, Campervan rental, and Campus accommodation (which is not open to tourism at any point in the year) businesses are not eligible for the programme
- Currently, eligibility for the programme is not open to Restaurants or Retail businesses. However, we will review eligibility criteria in September 2025.
- Existing Green Tourism or Green Meetings members who leave membership from 1 April 2024 will not be eligible for project funding